A website audit is a complete analysis of any website. It covers the factors that determine site’s visibility in search engines. This includes; page errors, indexed pages & site speed. An audit will give an understanding of what is not working and where to concentrate more efforts. An audit is also the key step before any business completes any major changes on it’s website, such as a refresh or a full overhaul, it can serve as a marker so that one knows when something went wrong and how long it’s been going wrong.